Social entrepreneurs are leading the way by using ‘constituent feedback’ to understand better what is working, for whom and in what circumstances. Consider, for example, the American non-profit organization LIFT, which has spent 15 years helping people lift themselves out of poverty. Recently, it has built on its success and improved outcomes by listening to its members. By constantly collecting feedback, LIFT learned that those with strong social networks were twice as likely to make progress on their financial goals. So they adapted their work and focused their operations on increasing their members’ social connections.

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